Technical / White Paper
How Best to Invest in Your Online Reputation?
Make sure your marketing spend pays off and your guest experience is improved by following these best practices. Investing in Online Reputation Management (ORM) must be front-and-centre in your strategy and budget planning.
In this whitepaper, you will discover what competitive advantages you can yield from a well-thought through ORM strategy in line with today’s latest digital trends: from SEO and social media engagement to the omnichannel VoC and gaining operational insights to create a virtuous cycle of Customer Experience refinement.
